Case study #1:
Milestones at Aurora Solar
This innovative work successfully achieved its goals and gained strong customer support, demonstrating its effectiveness in addressing the needs of its target audience. The thoughtful design and implementation strategies not only captured the attention of customers but also encouraged them to engage actively with early versions of Milestones, leading to fast feedback loops, and quick iterations which resulted in remarkable impact.
A milestone is a significant moment in a solar project worth memorializing. We built this feature 0-1 which allowed our customers to mark a design with a milestone, allowing them to 1) quickly understand the evolution of a design 2) decide which design to open (among multiple) then edit, and 3) save a permanent, secure source of truth for what the design looked at the point at which the milestone was created.
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Case study #2:
Aurora Solar’s acquisition of Lyra, our MVP product integration, & creation of the 1-year vision.
The story of how we carefully evaluated a promising start-up before its acquisition, making sure their business model fit with our long-term goals, integrated a minimum viable product (MVP) offering into our existing infrastructure, and created a clear vision for the value the products would deliver together, highlighting the synergy that would foster innovation and growth. This process included detailed assessments, team brainstorming sessions, and strategic planning to enhance the new offerings, ultimately leading to a clearer value proposition and a well-aligned roadmap.
During my first two years at Aurora Solar, the company faced challenges in developing a custom tool for producing a viable Plan Set; 6 to 8 pages of documentation taken from an electrical 3D CAD drawing. Due to the technical difficulties and time required to update back-end data models, Aurora decided to acquire a small startup, Lyra, instead which already had the product offering we needed.
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Case study #3:
Launching Mailchimp’s first small-biz CRM
Mailchimp is a marketing platform, primarily known for email marketing services, which helps small businesses manage and connect with their audience through various channels.
This case study showcases how I led a talented team of 6 designers through the comprehensive and strategic transformation of Mailchimp into a highly efficient small-business Customer Relationship Management platform. In doing so, I also needed to partner with over 70 cross-functional peers, including developers, product managers, and marketing specialists, to turn complex data into actionable insights that would resonate with our target audience. Through the diligent use of strategic experimentation, iterative testing, and a strong focus on customer-centric decision making, I played a pivotal role in guiding the product from conception to market launch. This involved not only aligning our design philosophy with business objectives but also ensuring that our solutions were tailored to meet the unique needs of small businesses, thus enhancing user engagement and satisfaction in the process.
Idealis Design 