Connecting quality customer experience to a bottom line.
I empower companies to create impactful products by transforming wireframes into successful solutions that align with the organization’s vision. I equip you with skills to navigate product development complexities, offering insights and best practices for consistent success. By collaborating with stakeholders, we refine ideas quickly, turning concepts into compelling solutions that captivate users and stand out in the marketplace. You will master presenting innovative ideas for feedback and developing market-ready products, fostering a culture of continuous improvement and creativity. With this scientific and iterative approach, success is inevitable!

Wild Enough
‘Wild Enough’ is where I explore the in-between: between design and art, speedy experimentation and slow craft, high structure and raw instinct. It’s a place for those who care about building things with intention—whether that’s a product, a culture, or a way of working that doesn’t grind you down or turn you into someone you no longer recognize.
I write about product design, team ecology, creative practice, and what it means to lead and live with integrity (for yourself and others). Sometimes I’ll share a metaphor from my hobby of beekeeping or a lesson from my art practice. Other times, I’ll name & discuss the quiet power dynamics shaping our work.
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Trust is the cornerstone of any successful team, playing a crucial role in fostering equal power dynamics among its members. When team members feel secure in their relationships, open communication flourishes, allowing for diverse ideas and perspectives to emerge. This not only enhances collaboration but also promotes a culture of respect and inclusivity, where everyone

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How Ideālis can elevate your organization:
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Large group facilitation
Elevate your team’s collaboration and innovation through immersive workshopping experiences that encourage creativity and open dialogue, turning diverse perspectives into actionable insights that foster a culture of engagement and a shared vision. By integrating various techniques such as brainstorming sessions, role-playing, and interactive group activities, these workshops not only enhance teamwork but empower each individual to contribute unique viewpoints.
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Early-Stage Team Enablement
Harnessing quality Customer Experiences to elevate your organization by standing up zero-to-one product functions faster, defining roles / responsibilities, and building lightweight systems to scale. When you’re moving from zero to one, every role is amplified. We help define functions, clarify accountability, and install systems that allow teams to move fast without breaking trust.
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Help teams focus
on the right thing
By ruthlessly prioritizing and leveraging a comprehensive toolbox of research practices & techniques, I empower teams to focus sharply on building the right solutions in times of change, ensuring that they not only navigate the complexities of evolving landscapes but also capitalize on emerging opportunities. Ultimately this delivers solutions that not only meet current demands but also anticipate future challenges and drive sustainable growth.
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Change management consulting
By conducting thorough assessments, Mariesa can pinpoint areas for improvement, paving the way for innovative practices and enhancing overall efficiency. Her proactive approach not only addresses immediate concerns but also focuses on building a resilient framework that prepares the organization for future challenges and opportunities, securing a competitive edge in an ever-evolving market landscape.
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Product Strategy & Chief of Staff Support
Translate big ideas into executable roadmaps. We coordinate cross-functional teams, connect business priorities with technical realities, and create the conditions for high-velocity decision-making. This holistic approach involves setting a clear vision and robust strategy that prioritize user experience while ensuring profitability.
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Design Engineering for Proof of Concept
We design in code that’s usable from the very beginning. From clickable prototypes to functional proof-of-concepts, we create artifacts that test feasibility, attract investment, and guide engineering execution. Effective design engineering tackles real-world problems that customers face, enabling them to fulfill their needs by using your solution.

